Asias Security Group: Anti-Counterfeiting & Brand Protection

Here’s a glimpse of what went down during the 2 days of the EMEASec2025 held at Amsterdam Marriott Hotel on the 8th & 9th April 2025! Over two days, leaders from brands, enforcement, tech, and government came together to tackle the evolving landscape of anti-counterfeiting, illicit trade, and brand protection. From global cooperation frameworks and AI-powered enforcement to e-commerce counterfeits and digital piracy, the conversations were bold, innovative, and solution-driven. We explored: • Public-private partnerships in IP crime enforcement • Tackling illicit trade in the digital era • Harmonizing global policies & cross-border enforcement • The rising threat of counterfeit medicines • Best practices from platforms like TikTok, Alibaba & Interpol • Forensic tech, grey market risks, and AI-driven brand security A massive thank you to our incredible speakers, dedicated partners, and engaged participants who made this event a true force for change. A huge thanks to Delphine Sarfati-Sobreira, Jan De Visser, & Jon Barker for partaking in this highlight video. Special thanks to React for co-hosting ‘A Toast to Brand Protection’ drink reception with us in Amsterdam — a milestone for industry collaboration. Let’s keep the momentum going. #EMEASec2025 #IllicitTrade #BrandProtection #AntiCounterfeiting #DigitalEnforcement

Proud to be an Enhanced Exhibitor Partner at ASIA SECURITY CONFERENCE & EXHIBITION 2025! Join us on 23–24 July at Aloft Hotel, Aerocity, New Delhi as we unveil the future of Brand Protection & Anti-Counterfeiting Technologies. Innovation. Security. Trust. Asias Security Group: Anti-Counterfeiting & Brand Protection #asiasecurity2025 #BrandProtection #anticounterfeiting #InnovationInSecurity #SecureWithConfidence

🛡️ Inside the Battle: Brand Owners’ Frontline Strategies Against Illicit Trade 🛡️ From street markets to global supply chains — brand owners are taking the fight to the frontlines. Join us next week at #ASIASec2025 in New Delhi for a powerful session revealing real-world strategies brands use to dismantle counterfeit operations, deploy cutting-edge tech, and collaborate with enforcement authorities. 🧠 Expect deep dives into: 🔹 Tech that works: serialization, authentication, track & trace 🔹 Enforcement partnerships with Customs & Police 🔹 Predictive analytics for risk detection 🔹 Tracing illicit networks from market to source 🎙 Featuring the following speakers: Gauri Kumar, India and South Asia Consultant, INTA – International Trademark Association Shridhaar Parundekar, Senior Counsel, Anti-Counterfeiting & Brand Protection – South Asia, Australia & NZ, Kenvue Atika Prasad, Intellectual Property Attorney, Wahl Clipper Corporation Arindom Hazarika, Senior Counsel – Trademarks & Brand Protection (South Asia), Sandisk Abhijit Y. Yadav, Legal Director (India), Colgate-Palmolive Pramod Kumar, Founding Partner, The Legist Shreyashi Mazumdar Majumdar, IPR Manager, Honda Motorcycle & Scooter India Pvt. Ltd. 📍 23–24 July 2025 | Aloft Aerocity Hotel, New Delhi 🔗 Don’t miss out – Register Now at: https://lnkd.in/gTVNjGRM #ASIASec2025 #BrandProtection #IllicitTrade #Counterfeiting #TechAgainstFakes #IPEnforcement #SupplyChainSecurity #PublicPrivatePartnership

🚨 Illicit Trade in the Digital Age! 🚨 Counterfeits aren’t just on the streets — they’re flooding our feeds. Join us next week at #ASIASec2025 in New Delhi for an eye-opening panel discussion tackling how counterfeiters exploit e-commerce platforms, social media, and influencer drop-sales. 🧠 Expect expert insights on: 🔹 Platform liability vs. brand responsibility 🔹 The dark side of social commerce 🔹 Empowering consumers to spot fakes 🔹 Real-world case studies of joint enforcement 🎙 Featuring the following speakers -Sumit Kapoor, Global Brand Relations Manager, Amazon -DANISH ALI KHAN, Principal Legal Counsel - IPR & Policy Advocacy, IndiaMART InterMESH Limited -NAKANO Hiroyuki, Senior Director (Intellectual Property Rights) New Delhi, JETRO - Japan External Trade Organization -Sheila Kamdar, Regional Technical Officer for South Asia, International Narcotics Control Board -Swarnika Rawat, Brand Protection Unit Operations Lead, Beiersdorf 📍 23–24 July 2025 | Aloft Aerocity Hotel, New Delhi 🔗 Don’t miss out – Register Now at https://lnkd.in/gTVNjGRM #ASIASec2025 #BrandProtection #IllicitTrade #ECommerce #Counterfeiting #DigitalRisk #PublicPrivatePartnership

We are honored to welcome Prof. Unnat P Pandit, Controller General of Patents, Designs & Trademarks, Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, Government of India as an Opening Keynote Speaker on 23rd July, at the upcoming ASIA Security Conference & Exhibition | Anti-Counterfeiting, Illicit Trade & Brand Protection held in New Delhi, India on the 23rd & 24th July, 2025 at Aloft Aerocity Hotel! 🚀 Prof Unnat P Pandit is a Professor of IP, Innovation and Entrepreneurship at Jawaharlal Nehru University and currently serving as Controller General of Patents, Designs & Trade Marks (CGPDTM) at the Department for Promotion of Industry and Internal Trade, Ministry of Commerce and Industry, Government of India. | Formerly, Prof Pandit served as a Dean of ABVSME @JNU and as a Program Director of Atal Innovation Mission (AIM) at NITI Aayog. Prof Pandit was also a Member of IPRTT constituted to draft the National IPR Policy of India in 2014-16. Prof Pandit has served as OSD to CIM GoI and was also Head IP in the Pharma Industry. He served in academic, industry and bureaucratic roles in building the Indian IP, Innovation and Entrepreneurship ecosystem. 💼 Don't miss out on the chance to connect with industry peers, forge new partnerships, and stay ahead of the curve in the fast-evolving security landscape. Expand your network, engage in fruitful conversations, and explore potential business opportunities during our dedicated networking breaks. We look forward to you joining the discussion, sharing your knowledge, and networking with industry experts, colleagues and friends from around the globe. Get your ticket now at https://lnkd.in/gksQ4-fm More details on https://lnkd.in/gJHhrZPR #ASIAsec2025 #illicittrade #counterfeits #brandprotection #fightthefake #intellectualproperty #lawenforcement #partnerships #collaboration

We are honored to welcome Rodney Schaddee Van Dooren , Director Illicit Trade Prevention, Philip Morris International as a Keynote Speaker on a topic titled 'ILLICIT TRADE : TRANSNATIONAL ISSUE – COMPREHENSIVE SOLUTION' on 23rd July, at the upcoming ASIA Security Conference & Exhibition | Anti-Counterfeiting, Illicit Trade & Brand Protection held in New Delhi, India on the 23rd & 24th July, 2025 at Aloft Aerocity Hotel! 🚀 Rodney Schaddee Van Dooren is an executive at Philip Morris International, based in Dubai, United Arab Emirates. He leads PMI’s strategic initiatives primarily across South and Southeast Asia to combat illicit trade and support the development of secure, transparent, and fair markets. With over two decades of experience in commercial leadership, Rodney brings a deep operational understanding of supply chains—expertise he now applies to identifying and dismantling illicit trade networks. He works directly with relevant organizations and associations, government officials, law enforcement agencies, and international bodies—both bilaterally and multilaterally—to strengthen regulatory compliance and enhance enforcement capabilities that support sustainable tax collection. His efforts are aimed at suppressing the false economy, protecting consumers, and promoting fair and legal trade. Rodney’s responsibilities include identifying regulatory vulnerabilities, sharing global best practices, and mobilizing cross-sector stakeholders to harmonize and modernize regulatory frameworks that enhance enforcement. Get in touch with PMI Representatives at the ASIA Security Conference & Exhibition; An event that brings together an international audience of over 200 leading specialists discussing latest trends, developments, threats and solutions relating to illicit trade & counterfeiting across industries. 💼 Don't miss out on the chance to connect with industry peers, forge new partnerships, and stay ahead of the curve in the fast-evolving security landscape. Expand your network, engage in fruitful conversations, and explore potential business opportunities during our dedicated networking breaks. We look forward to you joining the discussion, sharing your knowledge, and networking with industry experts, colleagues and friends from around the globe. Get your ticket now at https://lnkd.in/gksQ4-fm More details on https://lnkd.in/gJHhrZPR #ASIAsec2025 #illicittrade #counterfeits #brandprotection #fightthefake #intellectualproperty #lawenforcement #partnerships #collaboration

We are honored to welcome Michael Brocher, Global Business Development & Innovation Manager, Brand Protection Specialist,LEONHARD KURZ & Naveen Kumar Janmeda, Sales Manager Business Area Security, KURZ INDIA PVT. LTD. as a Keynote Speakers on a topic titled 'Effective Brand Protection - The most powerful way to protect your brand is to involve your customers' on 23rd July, at the upcoming ASIA Security Conference & Exhibition | Anti-Counterfeiting, Illicit Trade & Brand Protection held in New Delhi, India on the 23rd & 24th July, 2025 at Aloft Aerocity Hotel! 🚀 Michael Brocher brings over two decades of global expertise in security applications and brand protection technologies. As Global Business Development & Innovation Manager, Brand Protection Specialist at Leonhard Kurz, Michael plays a pivotal role in advancing innovative security solutions that protect identities, currencies, and high-value brands around the world. Naveen Kumar Janmeda leads the  Brand Protection and Security at Kurz India, driving commercial strategy and client engagement for high-security applications across government and private sectors. With over 15 years of industry experience, Naveen is a recognized expert in security printing, document protection, and anti-counterfeit solutions. Get in touch with KURZ SCRIBOS Representatives at the ASIA Security Conference & Exhibition; An event that brings together an international audience of over 200 leading specialists discussing latest trends, developments, threats and solutions relating to illicit trade & counterfeiting across industries. 💼 Don't miss out on the chance to connect with industry peers, forge new partnerships, and stay ahead of the curve in the fast-evolving security landscape. Expand your network, engage in fruitful conversations, and explore potential business opportunities during our dedicated networking breaks. We look forward to you joining the discussion, sharing your knowledge, and networking with industry experts, colleagues and friends from around the globe. Get your ticket now at https://lnkd.in/gksQ4-fm More details on https://lnkd.in/gJHhrZPR #ASIAsec2025 #illicittrade #counterfeits #brandprotection #fightthefake #intellectualproperty #lawenforcement #partnerships #collaboration

We are honored to welcome Sushant Kumar Narang, Head Whole goods Imports, CNH Industrial (India) Private Limited� as Panelist on Panel Discussion 2 titled ‘Cross-Border Intelligence Sharing – Making Regional Cooperation a Reality’ on 23rd July, at the upcoming ASIA Security Conference & Exhibition | Anti-Counterfeiting, Illicit Trade & Brand Protection held in New Delhi, India on the 23rd & 24th July, 2025 at Aloft Aerocity Hotel! 🚀 Sushant is currently leading the India AG/CE IMPORT WHOLEGOODS division at CNH Industrial, his role encompasses a spectrum of responsibilities from demand planning to execution across a diverse range of construction and agricultural products. Specializing in Supply Chain Management and Business Management, the team has optimized export processes within the SAARC region, embracing the complexity of trade logistics and compliance. Get in touch with CNH Industrial Representatives at the ASIA Security Conference & Exhibition; An event that brings together an international audience of over 200 leading specialists discussing latest trends, developments, threats and solutions relating to illicit trade & counterfeiting across industries. 💼 Don't miss out on the chance to connect with industry peers, forge new partnerships, and stay ahead of the curve in the fast-evolving security landscape. Expand your network, engage in fruitful conversations, and explore potential business opportunities during our dedicated networking breaks. We look forward to you joining the discussion, sharing your knowledge, and networking with industry experts, colleagues and friends from around the globe. Get your ticket now at https://lnkd.in/gksQ4-fm More details on https://lnkd.in/gJHhrZPR #ASIAsec2025 #illicittrade #counterfeits #brandprotection #fightthefake #intellectualproperty #lawenforcement #partnerships #collaboration

We are honored to welcome Letitia Davids , General Manager, South African Liquor Brand Owner Associations (SALBA) as a Keynote Speaker on a topic titled 'Uncorking the Black Market: The Fight against Illicit Alcohol' on 24th July, at the upcoming ASIA Security Conference & Exhibition | Anti-Counterfeiting, Illicit Trade & Brand Protection held in New Delhi, India on the 23rd & 24th July, 2025 at Aloft Aerocity Hotel! 🚀 Letitia Davids has served as the General Manager of the South African Liquor Brand Owners Association (SALBA) since February 2022. SALBA, a non-profit organisation established in 2005, represents manufacturers and distributors within South Africa's liquor industry, advocating on matters of shared interest. In her leadership role, Letitia plays an integral part in strategic engagement with key stakeholders, including Government departments, SAPS, SARS, and the National Prosecuting Authority. She leads SALBA’s efforts to combat illicit trade and actively participates in lobbying for regulatory and fiscal reforms, particularly in the areas of excise duties and spirit regulations. Get in touch with SALBA Representatives at the ASIA Security Conference & Exhibition; An event that brings together an international audience of over 200 leading specialists discussing latest trends, developments, threats and solutions relating to illicit trade & counterfeiting across industries. 💼 Don't miss out on the chance to connect with industry peers, forge new partnerships, and stay ahead of the curve in the fast-evolving security landscape. Expand your network, engage in fruitful conversations, and explore potential business opportunities during our dedicated networking breaks. We look forward to you joining the discussion, sharing your knowledge, and networking with industry experts, colleagues and friends from around the globe. Get your ticket now at https://lnkd.in/gksQ4-fm More details on https://lnkd.in/gJHhrZPR #ASIAsec2025 #illicittrade #counterfeits #brandprotection #fightthefake #intellectualproperty #lawenforcement #partnerships #collaboration

We are honored to welcome Puneet Maithani , Director - Industry Affairs , ASPA as a Keynote Speaker on a topic titled 'ASPA – The Global Voice of Anti-Counterfeiting Solutions' on 24th July, at the upcoming ASIA Security Conference & Exhibition | Anti-Counterfeiting, Illicit Trade & Brand Protection held in New Delhi, India on the 23rd & 24th July, 2025 at Aloft Aerocity Hotel! 🚀 Puneet Maithani is currently serving as the Director – Industry Affairs at the Authentication Solution Providers’ Association (ASPA), an industry body comprising leading Authentication & Traceability solution providers. With over 11 years of versatile experience, he has worked across sectors such as Civil Aviation, Chemicals & Petrochemicals, Packaging Technology and Product Authentication & Traceability. Throughout his career, Puneet has developed deep expertise in Marketing & Corporate Communication, Government Affairs, Project Management, and Strategic Stakeholder Engagement. He has represented ASPA and the Authentication & Traceability industry on National and International platforms, advocating for anti-counterfeiting measures and industry best practices. Get in touch with ASPA Representatives at the ASIA Security Conference & Exhibition; An event that brings together an international audience of over 200 leading specialists discussing latest trends, developments, threats and solutions relating to illicit trade & counterfeiting across industries. 💼 Don't miss out on the chance to connect with industry peers, forge new partnerships, and stay ahead of the curve in the fast-evolving security landscape. Expand your network, engage in fruitful conversations, and explore potential business opportunities during our dedicated networking breaks. We look forward to you joining the discussion, sharing your knowledge, and networking with industry experts, colleagues and friends from around the globe. Get your ticket now at https://lnkd.in/gksQ4-fm More details on https://lnkd.in/gJHhrZPR #ASIAsec2025 #illicittrade #counterfeits #brandprotection #fightthefake #intellectualproperty #lawenforcement #partnerships #collaboration